In our continuing effort to shift ARCO鈥檚 image from a low-price brand to a high-value brand, we understood the importance of raising ARCO鈥檚 quality perceptions.
But folks weren鈥檛 just going to take our word for it. We had to prove ARCO鈥檚 quality by explaining the benefits of its TOP TIER鈩 gas. To help show the many advantages of filling up at ARCO, we enlisted the help of everyone鈥檚 favorite dashboard hula girl, Hanna. Follow her as she takes viewers on an exciting (and educational) journey through the inner workings of your engine.
Assembly Line
Sludge Monster
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Because our audience is multicultural and significantly Hispanic, the campaign runs in both English and Spanish.
