With inflation continuing to strain folks鈥 wallets, we saw a big opportunity to continue growing the beloved ARCO brand. In the latest Tales from the Dashboard campaign, Hanna the Dashboard Hula Girl, focuses on the great quality gas you can get at a consistently low price 鈥 only at ARCO.鈥疻hile our competitors took a business-as-usual approach to their advertising during these financially challenging times, we wanted this campaign to show that ARCO offers the best value out there 鈥 meeting people鈥檚 real needs, right now.
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In this campaign, Hanna is back and she鈥檚 made some new friends.鈥疧n her latest adventures, she talks quality gas with a group of agreeable bobbleheads, and she hangs out with a timid piggy bank as she spreads the word about ARCO鈥檚 exceptional value.鈥
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