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Thinking about life insurance can be scary, but Farmers^® knows it’s essential to plan for how we’ll provide for those who depend on us after we’re gone. We saw an opportunity for business growth for Farmers, with an average household coverage gap of around $200,000, and decided to promote life insurance when the subject of death is most top of mind: Halloween. Through classic monsters living their best afterlives, we encouraged people to make Halloween the time they finally put aside their fears about mortality and took the proactive steps to talk to Farmers about getting life insurance. 

Van Hiking :30

Cardio of the Dead :15

Downward Sphinx :06