With explosive growth in traffic and a suite of innovations that set it apart, Homes.com is developing prime real estate in the hearts and minds of home shoppers everywhere. 91视频 latest campaign makes it clear: Homes.com is the new go-to place to buy and sell homes.
Starring the comedic duo of Dan Levy and Heidi Gardner as Luke and Marci, the fictional head of the company and his top executive, the campaign blends humor with insight to spotlight our unmatched traffic, direct agent connections, and exclusive technology. We created four new national video spots, 鈥淚t鈥檚 a Sign,鈥 鈥淥ffice Party,鈥 鈥淢akeshift Measurements,鈥 and 鈥淒efurnish,鈥 each showcasing what makes Homes.com different.
鈥淢akeshift Measurements鈥 and 鈥淒efurnish鈥 highlight our Matterport 3D tours, the true 3D digital model of listings, complete with precise measurements and the ability to digitally 鈥渄efurnish鈥 any space. 鈥淚t鈥檚 a Sign鈥 and 鈥淥ffice Party鈥 spotlight our unmatched traffic and growing dominance in the home search space with over 100 million monthly users.鈥
As a sister site to鈥(both owned by Costar Group), the campaign adopts鈥疉partments.com鈥檚 longtime tagline, 鈥淭he place to find a place,鈥 linking the two sites as the premier destinations for renting, leasing, buying, or selling a property.
To extend our message, we launched a wave of digital and social videos across TV, streaming, and social platforms. The campaign debuted during the MLB All-Star Game and continues with placements in the British Open, WNBA, and across Netflix, Hulu, Disney+, ESPN, Prime Video, HBO Max, and Peacock. Launch week impressions topped 250 million, with nearly 1.6 billion by the end of July.
This isn鈥檛 just a campaign. It鈥檚 a statement to the world that is changing the game as the only platform designed to truly help buyers, sellers, and agents alike.
Digital and Social videos:
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