Buying a Certified Pre-Owned Vehicle is a smart choice, but buyers are often bombarded with ads that have similar and confusing talking points. To combat this, we created the Pre-Owned Pre-Roll campaign to illustrate the Honda Certified Pre-Owned Vehicles program in a way that mirrored the benefits of buying used.聽聽
Rather than shoot our own costlier ads, we bought previously run ads from Del Taco庐, POM Wonderful庐, Magic Tracks鈩, Smileactives庐 and Timbuk2庐. We gave them a second life with our own graphics, music and voice-over. In doing so, we were able to communicate second-hand quality in a simple and entertaining way.
鈥
鈥
鈥
