Most hybrids are known for being 鈥渕eh鈥 鈥 not just for how they look, but for how they make people feel when they drive them. Luckily, the Honda Insight isn鈥檛 like most hybrids. It鈥檚 sleek, high-tech and still rivals all the other hybrids in the mpg department. To get people excited about the launch, we created three CG videos, each one representing a different reason why the Insight isn鈥檛 like other 鈥渕eh鈥 hybrids. These videos ran on Facebook, Twitter and Instagram along with an influencer campaign and a gamified canvas unit.聽
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