Honda is driven by 鈥淭he Power of Dreams.鈥 And it鈥檚 a universal idea. There are very few, if any, people out there who haven鈥檛 had a dream and wanted to chase it.
Some dreams are bigger than others, of course. There are dreams of success 鈥 and there are dreams of best-in-the-world, top-of-the-game success. For Honda鈥檚 engineers, their dream for the completely redesigned CR-V was the latter. The CR-V was already Honda鈥檚 best-selling vehicle, but they wanted to make it even better.
To stand out in the big game, we wanted to connect with that passion for chasing dreams. It鈥檚 easy to forget that with every incredible success story, at one point they were just another person with a dream. What if we could capture the spirit that drove and inspired them back before they were successful?
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