The lines between B2C and B2B marketing are fuzzier than ever鈥 and that鈥檚 a good thing. Because whether you鈥檙e talking to businesses or talking to people, you鈥檙e talking to people. Behind every business, and especially every small business, is a person. An actual human with hopes, fears, desires, and concerns about the future. That鈥檚 why we created the 鈥淥WN IT鈥 campaign for Intuit庐 Quickbooks庐 鈥 and why we activated it even further with鈥淥WN IT Every Day,鈥 a social platform that celebrated and supported small business owners, and gave them a way to share their advice and ideas with one another.聽
To uncover what really matters to small businesses and create the most valuable content series possible, we wanted鈥痶o interview as many small business owners as possible. We set out across the country, interviewing and profiling those who 鈥淥WN IT鈥 in as many cities as we could hit.
The final result was a content series featuring hundreds of real, useful ideas for small businesses, from small businesses, as well as return-on-investment levels that a business of any size would be jealous of.
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