Like many brands, Pocky wanted to show their support while people were following #stayathome guidelines during the COVID-19 pandemic. Unlike other brands, Pocky鈥檚 long-standing tagline 鈥 Share happiness! 鈥 was in direct conflict with the tenets of social distancing. Rather than ignore the incongruity, we addressed it head-on in our social media campaign. Pocky fans appreciated the sentiment and let us know in the comments, observing that Pocky was actually the ideal quarantine snack to binge on.
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