With COVID-19 keeping the world indoors, many of Pocky鈥檚 fans had to celebrate their birthdays in quarantine. Through social sentiment insights, we learned that birthdays are a popular occasion to celebrate with Pocky, and we wanted to help keep the #PockyParty going, despite being apart. So, we surprised some of our loyal fans who had upcoming birthdays with Pocky 鈥淧arty Packs.鈥澛
The Party Packs included celebration essentials, like decorations, a Polaroid庐 camera, party hats, and, of course, lots of Pocky. To make sure our fans kept the party going at home while sharing their favorite moments along the way, the packs also included access to custom digital elements we created, including鈥痑n augmented reality (AR) 鈥淗appy Birthday鈥 Instagram filter,鈥痑 themed Pocky Party playlist on Spotify,鈥痑nd鈥痓espoke video chat backgrounds.聽
We鈥痵hared the user-generated content with Pocky fans over the following weeks, reminding the world that, no matter the circumstances, there ain鈥檛 no party like a Pocky party.聽
