To highlight its most rugged truck and SUV lineup yet, Honda is launching an ambitious new brand campaign, 鈥淐hasing Greatness,鈥 with a TV spot that illuminates the company鈥檚 off-road innovations and successes. In the commercial, we follow the Honda TrailSport lineup 鈥 including our first look at the new 2024 Ridgeline TrailSport 鈥 as it drives past rugged Honda products and milestones, depicted as 鈥渓iving picture" moments projected onto the rugged environments and terrains our vehicles conquer.
We鈥檙e also co-launching our campaign with the powerful new single 鈥淭riumph鈥 by Bishop Briggs. Briggs, a British singer and songwriter in the alternative space, rose to prominence with her hit singles 鈥淲hite Horses鈥 and 鈥淩iver,鈥 the latter of which reached Top 3on the Billboard Alternative Songs chart in 2016. She鈥檚 since released two albums, Church of Scars and Champion, as well as a self-titled EP, and is now working on new music. We chose this track in large part for its theme and lyrics, both of which punctuate Honda鈥檚 undying drive to keep chasing its next great innovation.
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